ABD Maestro Pvt. Ltd. has unveiled Rangeela Vodka, an exciting new entry into the premium spirits market that positions itself as a liquid celebration of India’s vibrant and colourful cultural essence. This launch marks a significant foray for actor and style icon Ranveer Singh, who steps into the role of Co-Founder and Creative Partner of ABD Maestro, having co-created the brand from the ground up. Rangeela is not merely a vodka; it is framed as a contemporary Indian spirit that consciously blends the nation’s kaleidoscopic creative spirit with meticulous modern craftsmanship.
Singh’s involvement ensures that Rangeela embodies the maximalist energy and expressive freedom for which he is renowned. He has positioned the brand to reflect India’s dynamic, youthful zeal and unparalleled colour palette, making it instantly recognizable and distinctly Indian. The very name, Rangeela, meaning colourful, encapsulates this vision, promising a product that appeals to those who embrace bold cultural expression.
This collaboration leverages Ranveer Singh’s substantial influence as an entrepreneur and his deep connection with the younger, aspirational demographic. By intertwining his personal brand of flamboyant creativity with ABD Maestro’s distilling expertise, Rangeela aims to capture a dominant share of the modern consumer who seeks authenticity and cultural resonance in their lifestyle choices. The launch signals a sophisticated pivot in the Indian spirits industry, offering a premium product that is as much a statement about identity and creativity as it is about taste and quality, thereby setting a lively new standard for contemporary Indian-made vodka.